# iPhone Ads...
These are great. I expect an Apple ad to look good, look cool, make the thing look cool, and make me think I'm cool for seeing how cool it is, and I would be even cooler if I had one.
That's not what these do. At this point everyone has heard of the iPhone, everyone knows it's probably cool. And there won't be enough of them, so if you have one you're cool. Question: Does it really work? And how does it work? The ads go straight to the point. They appear to, incredibly, cut through the hype. They don't promise to make you a better person, they just show you how it works.
-James 2007-06-04-1753